Partnering with Dongfeng Peugeot Citroën Automobile: New Energy and Fuel-Powered Vehicles Expand Ove



Partnering with Dongfeng Peugeot Citroën Automobile: New Energy and Fuel-Powered Vehicles Expand Ove

Recently, Junfeng Company reached a cooperation agreement with Dongfeng Peugeot Citroën Automobile (DPCA) to jointly promote the overseas sales of both new energy vehicles (NEVs) and fuel-powered vehicles produced by DPCA.

 

Since Junfeng began selling products overseas in 2020, it has focused on NEV models produced by DPCAsuch as the ES500, ES600, e-Elysee, and HEDMOSas its main offerings, achieving solid sales performance abroad. Following the "Made by DPCA, Sold Globally" strategy, Junfeng Auto has also OEM-produced DPCA's full range of fuel-powered vehicles for specialized use overseas, successfully opening up sales channels. Building on this foundation, Junfeng Auto leveraged its overseas market network advantages to reach an agreement with DPCA. The two parties will now leverage their respective strengths to fully promote "Made by DPCA" vehicles and serve more overseas customers of French-inspired cars.

 

Dongfeng Peugeot Citroën Automobile Co., Ltd. is a 50:50 joint venture established in May 1992 between Stellantis Group and Dongfeng Motor Group Co., Ltd. As one of the early pioneers in China's automotive industry, DPCA has a rich history and strong capabilities.

 

Production Bases: The company operates production bases in Wuhan, Xiangyang, and Chengdu, with a total annual production capacity of 390,000 vehicles.

R&D Strength: DPCA operates a national-level technology R&D center, adhering to the quality philosophy of "People-Oriented, Meticulous, and Customer Satisfaction." In 2015, the company was honored with the "National Quality Award."

Strategic Transformation: In 2023, the shareholders clarified DPCA's strategic transformation direction, focusing on promoting the "Made by DPCA, Sold Globally" initiative and integrating into Dongfeng Group's new energy business landscape.

 

DPCA implements a "dual-brand" strategy and has launched a new independent new energy brand, covering both fuel-powered and new energy vehicles.

 

Joint Venture Brands:

Dongfeng Citroën: Tianyi (C5 Aircross), C5 X

Dongfeng Peugeot: 408X, New 408, New 4008, New 5008, 508L

Independent Brands:

Dongfeng Fukang: ES600, e-Elysee

HEDMOS (New Independent New Energy Brand): HEDMOS 06 (First A+ Segment All-Electric SUV)

 

New New Energy Brand "HEDMOS": In 2025, DPCA launched its independent new energy brand "HEDMOS." Its first model, the HEDMOS 06, was released in May of the same year. Positioned as an "A+ segment all-electric SUV," this model aims to blend French driving dynamics with Chinese electric vehicle technology.

 

Dongfeng Peugeot:

Flagship Models: 508L (Sedan), New 5008 (SUV)

Main Models: 408X, New 408, New 4008

Product Features: French design aesthetics, sporty heritage, driving pleasure

Dongfeng Citroën:

Flagship Models: C5 X (Crossover Sedan), Tianyi C5 AirCross (SUV)

Product Features: Comfortable ride, innovative technology, unique design

 

Stellantis Group was formed through the equal merger of the former French PSA Group (Peugeot Citroën) and FCA Group (Fiat Chrysler Automobiles) on January 16, 2021. It is a multinational automotive manufacturer headquartered in Amsterdam, the Netherlands.

 

Scale and Market Position: As the world's fourth-largest automotive group, Stellantis reported revenue of $188.89 billion in 2023. Its operations span over 130 countries and regions, with more than 30 production bases and over 258,000 employees (2024 data). The group's shares are listed in Paris, Milan, and New York.

Portfolio of Brands: The group owns 14 well-known automotive brands covering various market segments, including:

 

Luxury & Ultra-Luxury: Maserati (Ultra-Luxury)

Premium: Alfa Romeo, DS, Lancia (Luxury), Jeep (Global SUV Brand)

Mainstream Brands: Peugeot, Citroën, Chrysler, Dodge, RAM, Fiat, Opel, Vauxhall, among others

Strategic Direction: The group is actively advancing its electrification transformation, aiming to achieve full electrification in the European market and 50% electrification in the North American market by 2030. In the Chinese market, Stellantis plans to capture more market share through its joint venture, "Dongfeng Peugeot Citroën Automobile."

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