Reported by a correspondent from Junfeng Company's official website: Recently, Dongfeng Motor opened its first brand showroom in Belgrade, the capital of Serbia, announcing the entry of DONGFENG, VOYAH, and MHERO into the Serbian market. Meanwhile, the Africa Regional Marketing Center of the Commercial Vehicle Overseas Marketing Department of Dongfeng Import and Export Company delivered 1,600 Dongfeng commercial vehicles to a major customer in Nigeria. The first batch of 200 vehicles was delivered with a "zero-fault" standard, winning high praise from the customer.
In 2025, Dongfeng Motor's "international leap forward" has accelerated: from January to June, it exported 115,000 vehicles, including 29,000 self-developed new energy vehicles, a year-on-year increase of 229%. Positive results have been achieved in overseas product layout, channel expansion, and brand building.
From Europe to the Americas, from the Middle East to Southeast Asia, Dongfeng Motor's global footprint continues to expand. Currently, Dongfeng Voyah has entered over 40 countries and regions including Norway, Denmark, and the Netherlands, and is accelerating its layout in markets such as Central Asia, the Middle East, and Central and South America. Dongfeng MHERO 917 has entered overseas markets including Switzerland, Spain, and Russia. DONGFENG BOX has been sold to more than 20 countries and regions such as the Netherlands, Chile, and Belarus, with cumulative exports exceeding 12,000 units. It topped the Dutch electric vehicle market in January-February this year, becoming the most popular Chinese-brand electric vehicle in the local segment market.
Dongfeng Motor is actively integrating into the construction of the "Belt and Road Initiative" and accelerating its efforts to "go global" and "move up". On April 23, Dongfeng Motor signed a strategic cooperation agreement with Saudi Arabia's UMA Company. In May, Dongfeng Voyah held brand launch events in Qatar and the United Arab Emirates successively, officially entering the Middle East market. In June, 9 passenger and commercial vehicle models of Dongfeng Motor made their debut in Hong Kong, taking the Hong Kong market as a fulcrum to accelerate entry into the Southeast Asian market; the Dongfeng commercial vehicle brand flagship store opened in Santiago, the capital of Chile, marking a solid step in the South American market.
Currently, Dongfeng Motor's cumulative sales in overseas markets have exceeded 1.5 million units, and it has developed a number of overseas models. At the same time, Dongfeng Motor is actively developing and utilizing overseas R&D resources to align its R&D with international standards. It has achieved fruitful results in fields such as automotive electronic architecture development, independent hybrid system development, and autonomous driving prototype development, providing support for the development of Dongfeng's self-developed electronic control products, improvement of technical systems, and talent cultivation.
As Dongfeng Motor's overseas sales platform, Junfeng Company will rely on Dongfeng's global layout and product advantages to continue promoting Dongfeng's series of products such as passenger vehicles, commercial vehicles, and new energy vehicles in countries around the world, helping Dongfeng Motor further deepen its presence in the international market and accelerate its international leap forward.