Recently, the 2025 Turin Auto Show was held in Italy. Dongfeng Motor's three independent brands, DONGFENG, VOYAH, and MHERO, showcased 13 car models in three separate exhibition areas, becoming the most diverse booth in this year's auto show, showcasing Dongfeng's product research and manufacturing capabilities in all aspects.


During the auto show, the Dongfeng Motor exhibition area was highly popular. Geng Xiewei, the Economic and Commercial Counsellor of the Chinese Embassy in Italy, visited the exhibition area to understand the performance characteristics of Dongfeng's exhibited models and the brand's layout plan in the European market. He highly praised Dongfeng's strategic vision and practical measures in actively expanding into the Italian market. The authoritative Italian automotive magazine "Al Volante" conducted a special report on Dongfeng's participation in the exhibition, deeply interpreting the highlights of the exhibited models and the brand's overseas development strategy. Multi country partners from the European region visited the Dongfeng exhibition area for exchanges. The Dongfeng Import and Export Department and Junfeng Company's Italian business team took the initiative to connect with market demand, providing professional product performance explanations, car purchase consultation and other services to visiting customers, facilitating the landing of multiple orders, and establishing contacts with multiple potential partners.


At the Turin Auto Show, Dongfeng Motor demonstrated its product strength in all aspects, making breakthrough progress in channels, sales, and communication, marking the beginning of Dongfeng Motor's exploration of the Italian market and entering the stage of deep cultivation.