On December 26, the 10,000th unit of the Dongfeng Mhero M817 officially rolled off the production line, while Dongfeng Motor announced that its annual new energy vehicle sales for 2025 had surpassed 1 million units. This "dual 10,000" milestone marks a key breakthrough for Dongfeng Motor in its new energy transformation and the luxury off-road segment.
The Dongfeng Mhero M817, a luxury intelligent off-road SUV launched in August this year, has quickly entered the top tier of the hardcore off-road SUV market priced above 300,000 yuan. Developed jointly by Dongfeng Motor and Huawei's Qiankun Intelligent Automotive Solution, the vehicle integrates robust off-road performance with advanced intelligent technology, offering "city, wilderness, and beyond" full-scenario capabilities to meet diverse user needs. As a product under the Dongfeng Mhero brand, the M817's production milestone represents a shift from product validation to scaled manufacturing, driving intelligent off-road vehicles from niche appeal to mainstream adoption.
In the new energy sector, Dongfeng Motor has completed a full-industry-chain layout, establishing a comprehensive brand portfolio covering luxury, premium, and mainstream segments. In 2025, the luxury electric off-road brand Dongfeng Mhero saw nearly triple sales growth; the premium smart new energy brand Voyah achieved cumulative sales exceeding 300,000 units; the eπ technology brand saw its models surpass 100,000 cumulative sales; and Dongfeng's own brand overall sales reached 1.5 million units, a 12% year-on-year increase. Additionally, Dongfeng Motor has independently mastered core technologies such as three-electric systems, platforms, and intelligentization, while also developing a new generation of high-energy-density solid-state batteries, ensuring self-reliance in key areas.
This event highlights the strategic achievements of Dongfeng Motor's "brand upward movement" and "technological leap," contributing to the upward breakthrough of Chinese automotive brands. Moving forward, Dongfeng Motor will continue to deepen its transformation, driving progress through innovative technology and a diverse product matrix. In the future, Dongfeng will continue to deepen its transformation, driving growth through innovative technologies and an expanded product portfolio.
Over the past few years, Junfeng has successfully exported a diverse range of Dongfeng vehicle models to numerous overseas markets. Building on this momentum, Junfeng will accelerate the deployment of its synchronized global sales strategy.