On April 24, 2026, the 19th Beijing International Automotive Exhibition, themed "Leading the Times, Intelligent Future", grandly opened. Dongfeng Motor Group Co., Ltd. (hereinafter referred to as "Dongfeng Motor") officially unveiled its "Dongfeng Rising 2030" plan, with the theme of "Dongfeng Rising, Intelligent Future", bringing multiple globally debuting models and a series of leading self-developed technologies across the entire stack. It comprehensively outlined a new blueprint for intelligent, green, and international integrated development.
Fully revitalized, the "Eastern Wind 2030" plan is officially released
At the Dongfeng Motor press conference on April 24th, Yang Qing, Chairman and Secretary of the Party Committee of Dongfeng Motor, stated that during the "14th Five-Year Plan" period, Dongfeng will deeply implement the "Dongfeng Rising" plan and the "Technological Leap" initiative, continue to implement the "Three-Year Transformation and Upgrading Action Plan", accelerate its development towards new and better directions, and initially achieve the goal of transformation and development: annual sales of new energy vehicles reached 1.053 million units, with self-owned brand sales accounting for over 60%. At the beginning of the "15th Five-Year Plan", Dongfeng will embark on a new journey, continue to implement the "Dongfeng Rising 2030": anchor at a new coordinate, fully embrace the wave of the artificial intelligence era, deeply cultivate the green and low-carbon industry track, deeply embed in the global market, leap forward at full speed towards new directions and higher goals, and reshape a new pattern of high-quality enterprise development; grasp the new path, always take innovation and transformation as the core driving force of transformation and development, work with global ecological partners to fully tackle key core technologies required by the market and customers, cutting-edge automotive fields, and safe and controllable industrial chains, jointly expanding the new quality productive forces of the automotive industry; refresh the new image, further engrain "listening and advising" into the genes of enterprise development, listen attentively to the voices of every user, create a new image of a technological, international, and youthful enterprise, and continuously gain the trust and recognition of users with exceptional products and services.

The "Eastern Wind 2030" plan can be summarized as "13343" -
"1" represents a goal: to adhere to high-quality development, to become a revitalized Dongfeng that is intelligent, green, and international, an innovative and transformative Dongfeng that integrates and coexists, and a Dongfeng that serves users and creates value. By 2030, we aim to achieve global sales of 5 million vehicles, with new energy vehicle sales accounting for over 70%, overseas sales accounting for 40%, and R&D investment intensity maintaining at over 7%.
"3" refers to three Dongfeng visions - a vision of intelligent, green, and international development, a vision of innovation, transformation, integration, and coexistence, and a vision of serving customers and creating value.
"3" refers to three plans, namely, building a "smart, green, and internationalized Dongfeng", comprehensively implementing the "Tianyuan Smart" plan, the "Tianjing Zero Carbon" plan, and the "Tianji Sailing" plan, and constructing a new development pattern;
"4" refers to four ecosystems. We aim to create an "innovative, transformative, integrated, and symbiotic Dongfeng", build a collaborative and interconnected technological innovation ecosystem for co-creation and sharing, establish a complete, smooth, stable, and resilient production and supply chain security ecosystem, create a safe, efficient, and extremely beautiful smart travel ecosystem, and jointly expand a new path and win-win future through independent joint venture collaboration ecosystems, to jointly build a new paradigm of global ecological integration.
"3" represents three upward goals: to create a "Dongfeng that serves users and creates value", always taking users as the center, continuously promoting product, service, and brand improvement, and becoming a longer-lasting and more reliable partner for users.
At the launch event, the Dongfeng EQ-REBORN concept car made its global debut. You Zheng, member of the Standing Committee of the Party Committee and Deputy General Manager of Dongfeng Motor, explained its Eastern light off-road lifestyle philosophy of "concealing strength, gathering momentum, maintaining restraint, being authentic, and striving for the future", as well as Dongfeng's understanding of future people, vehicles, and life. The car inherits the military heritage of Dongfeng's "hero vehicle" EQ240, built on the Quantum Architecture and Tianyuan Architecture. It features an integrated die-cast ultra-high-strength frame, equipped with Mach Power, solid-state batteries, enterprise-level Taiji large model, Tianyuan intelligent driving, Tianyuan intelligent cabin, etc. With a variable form and an open ecosystem of soft and hard decoupling, it redefines the new paradigm of intelligent travel in the light off-road category.
A major gathering, featuring multiple new vehicles and cutting-edge technology clusters
At this Beijing Auto Show, Dongfeng Motor made a strong showing with a lineup of 26 blockbuster products, 13 cutting-edge technology exhibits, and a brand-new concept car. These offerings comprehensively cover niche markets such as luxury intelligent off-road vehicles, high-end new energy vehicles, mainstream family cars, and multi-functional travel vehicles, precisely meeting users' diverse and high-quality travel needs. They systematically showcase Dongfeng's new image, which embodies a global perspective, technological leadership, hardcore reliability, and relentless innovation.
In terms of new car launches, the first model of the brand-new Dongfeng Yijing, Yijing X9, made a stunning debut. The Dongfeng Fengxing Xinghai V6 was officially unveiled, the Dongfeng Yipai Nano 01 Cross was announced for launch, and the high-performance model of the Dongfeng Mengshi M817 was also introduced simultaneously. These showcase Dongfeng Motor's comprehensive efforts and profound accumulation in the fields of high-end, intelligent, and green vehicles.
In terms of exhibition vehicles, a full range of heavyweight models such as the Dongfeng Mengshi 917 Jiaolong Zhanjia extended version, Dongfeng LanTu Mount Taishan X8, Dongfeng LanTu Mengxiangjia Shanhe, Dongfeng Yipai 007+, Dongfeng Fengshen L8, and Dongfeng Fengxing Xinghai V9 were all exhibited, further demonstrating Dongfeng Motor's full-category layout and product strength in various segments, and fully meeting users' diversified and high-quality travel needs.
The technology exhibition area was also filled with highlights. Focusing on "intelligence, green technology, and integration", Dongfeng Motor showcased its progress in independent innovation of key technologies through 13 cutting-edge technological exhibits.
Among them, Dongfeng Tianyuan Intelligent Driving is an intelligent driving system that deeply integrates the "vehicle-road-cloud-satellite" integration and single-vehicle intelligence. Through a fully self-developed perception, decision-making, and execution architecture, it provides users with a safe travel experience across all scenarios and with high certainty.
At this exhibition, the "Dongfeng Hydrogen Boat" section showcased landmark achievements such as the world's first 400kW fuel cell metal plate single stack and a 300kW fuel cell system specifically designed for hydrogen-powered heavy-duty trucks. By adhering to independent research across the entire value chain, Dongfeng Motor has established a comprehensive technology system for hydrogen energy, encompassing core materials, key components, system assemblies, and complete vehicles. Currently, hydrogen fuel cell products have been installed on vehicles and are undergoing demonstration operations in Wuhan, Guangzhou, Chongqing, and other regions. The total operation distance of these vehicles has exceeded 650,000 kilometers, and the market share of hydrogen-fueled vehicles has surpassed 30%. This provides the "Dongfeng Solution" for the country to explore the large-scale application of hydrogen energy, ensure diversified energy supply, and enhance the resilience of the industrial chain.

During this year's Beijing Auto Show, brands such as Dongfeng Mengshi, Dongfeng Landwind, Dongfeng Yijing, Dongfeng Yipai, Dongfeng Fengshen, Dongfeng Fengxing, Dongfeng Nissan, Dongfeng Peugeot, and Dongfeng Citroen will also hold multiple special press conferences in succession, comprehensively showcasing the fruitful achievements and strong capabilities of the Dongfeng brand.
Rising from the East, leading the future with intelligence. Standing at the new starting point of the 14th Five-Year Plan, Dongfeng Motor is revitalizing and building "Three Dongfengs" with its core strength in technological innovation, confidence in full-stack self-developed technology, and open and integrated ecological structure. Together with our vast users, ecological partners, and friends from all walks of life, we aim to create a new era of intelligent, green, and win-win mobility.
Junfeng Automobile Company, which distributes and exports the models exhibited this time, will surely gain more market resources by leveraging this auto show.