The authenticity of the video "Lantu Chasing Light S Tunnel 360 degree Rotation" has been confirmed, challenging the impossible. This is a real extreme challenge.

Official response and evidence:
Lantu Auto officially stated that this video was completed by a mass-produced car without modification or special effects in a "real closed tunnel" in Wuhan. In the face of external doubts, Lu Fang, the chairman of Lantu Automobile, released a "unedited single shot raw video" and slow motion footage at the press conference, showing the complete process of the vehicle from turning, rotating to landing.

Challenge technical details: In the challenge, the vehicle needs to accelerate to a critical speed of about "130km/h" within a short distance and drive into the tunnel wall with a precise "16 °" turning angle. This is thanks to the vehicle's powerful power, precise steering, and advanced intelligent four-wheel drive system technology support.

Although the incident sparked speculation about "AI synthesis" at one point, the authorities have clarified it through the release of original videos and other means. Therefore, it can be considered a real ultimate challenge to showcase vehicle performance.

The step-by-step release of news about the "Tunnel 360 degree Rotation" event of Lantu Chasing Light S, the creation of "Lenovo", the brief "speculation" from the outside world, and the official quick and transparent presentation of facts are widely recognized as a very successful marketing case.

Authenticity of the event: Real car challenge, not special effects

This is not an AI special effect, but an extreme challenge completed by a "unmodified production car" in a "real closed tunnel".

Official confirmation: Lantu Auto has officially confirmed and released the "unedited single shot raw video" at the press conference, fully demonstrating the challenge process.

The challenge is extremely difficult: the vehicle needs to accelerate to a critical speed of about "130km/h" within a short distance and enter the tunnel wall with a precise "16 °" turning angle. The entire process has extremely low fault tolerance, with a speed error allowable range of only 3-5 km/h.

Technical strength support: Successfully completing the challenge mainly relies on the deep collaboration of its three core modules: "Tiger Dominated Intelligent Chassis", "All domain High performance Power System", and "All body Aerodynamic Architecture".

Salute and Surpass: This challenge pays tribute to the classic advertisement shot by car king Schumacher for Mercedes Benz 16 years ago. But back then, the advertisement included post production special effects, and Lantu completed the real car challenge with a heavier and larger mass-produced SUV.

Summary of Advertising Effect: A Carefully Planned 'Controversial' Marketing Campaign

The effect of this marketing campaign is significant, as a series of carefully designed rhythms have achieved breakthrough communication from within the circle to the public.

1. Ignite the topic and gain huge traffic
--After the release of the challenge video, it quickly sparked a heated debate on whether it was an AI special effect, and related topics such as "Lantu Chasing Light S Big Loop Suspected of AI" became hot searches.
--This kind of nationwide participation in "anti-counterfeiting" and discussion has brought "phenomenal free exposure" to Lantu and numerous volunteers voluntarily reposting it. Its value is evaluated as "more valuable than any carefully planned advertisement".

2. Cleverly guide to attract traffic for the press conference
Lantu did not immediately clarify, but chose to release the video of "One Mirror to the End" at the "New Car Launch Conference". This strategy successfully transformed public curiosity into attention to the press conference, greatly increasing its popularity.

3. Strengthen labels and highlight product strength
The focus of the discussion has shifted from "authenticity" to the exploration of vehicle performance, invisibly labeling the Chasing Light S as "high handling limit".
This challenge transforms abstract product points such as chassis strength and body rigidity into visually impactful impressions. As its marketing slogan goes, "Huawei has intelligent driving, and the chassis looks like a blue map.

4. Spread confidence and establish user trust
--Daring to live stream and respond to doubts at the press conference itself conveys a sense of confidence that 'I can withstand scrutiny'.
--In the current context of decreasing trust in 'seeing is believing', this open and transparent attitude is more likely to impress potential consumers than perfect advertising.

5. Accurate dissemination rhythm
Provocation ": Launch a video mocking classic advertisements of brands such as Audi, BMW, Mercedes Benz, Volvo, etc., creating a starting point for the topic.
Controversy ": Posting another video with" editing marks "intentionally leaving space for" anti-counterfeiting "and stimulating netizens to participate in discussions.
Breaking the circle ": triggering a wider spread and speculation through video clips of" suspected failure ".
Harvesting ": Finally, at the press conference, a" one shot to the end "video was used to confirm the success of the challenge and harvest public trust.

Overall, Lantu successfully transformed a high difficulty technical challenge into a social topic of public participation in this marketing campaign, gathering extremely high attention for the new car in a short period of time and effectively shaping the high-performance image of the product.

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