The European exhibition hall of Dongfeng's independent passenger car brand has opened in Milan, Italy. Orders for 500 pickup trucks in West Africa have been fulfilled, and Dongfeng's pickup truck market share in Panama has doubled... During the critical period of striving for annual goals, Dongfeng's overseas business development is steadily advancing, and the "Sky Sail" plan is accelerating.

On October 1st local time, Dongfeng Import and Export Corporation held the opening ceremony of Dongfeng's independent passenger car brand European exhibition hall in Milan, Italy. More than 300 people, including local media reporters, partners, and KOLs (key opinion consumers), were present to witness the event. At the event, local partners highly regarded the development prospects of Dongfeng Motor in the Italian market and stated that they will continue to increase investment, work with Dongfeng Import and Export Company to promote the optimization and upgrading of Dongfeng's brand, channels, products, and services, and steadily develop in the European market.

This exhibition hall is located in the core area of Milan and is the largest passenger car brand exhibition hall of Dongfeng Import and Export Company in Europe. It focuses on showcasing products from the three major brands of DONGFENG, VOYAH, and MHERO, with Milan as the pivot point, radiating to the Italian and Southeast European markets, and continuously enhancing the influence of Dongfeng's independent passenger car brand in the European market. This is an important step for Dongfeng Import and Export Company to implement the "Sky Sail" plan, deeply cultivate the Italian market, and improve its channel layout in the European market.

Recently, Dongfeng Motor Corporation's pickup truck overseas business unit went deep into the front line of the Ghana market in West Africa, and conducted exchanges and discussions with local partners on key tasks such as the fourth quarter sprint, the introduction of 2027 models, terminal channel construction, sales and after-sales empowerment, and surveyed the market situation. While collecting first-hand information, it successfully won 500 pickup truck orders.

The pickup truck overseas business unit team conducted on-site visits to terminal outlets, clarified the standards for terminal construction and exhibition hall image, promoted the synchronous upgrading of store image, display standards, and service capabilities, extended sales and service touchpoints to small and medium-sized cities, and continuously consolidated the foundation of regional market channels. During the visit, the team listened to user feedback on site, provided answers and clarifications on issues related to vehicle usage and after-sales support, and simultaneously connected with local industry customers to explore opportunities for bulk procurement in the industry.

The reporter also learned that since the beginning of this year, Dongfeng Motor Corporation's pickup truck overseas business unit has continued to deeply cultivate the Central American market, and has built Panama into a "small but beautiful" strategic model market. Relying on the RICH6 and RICH7 dual vehicle matrix, with localized marketing as the starting point, and the linkage between offline exhibitions and online communication, Dongfeng brand pickup trucks have doubled their market share in the local area.

Based on real car use scenarios such as local agriculture, mining areas, and urban commuting in Panama, RICH6 and RICH7 form a gradient complementary product matrix, covering multi-level needs from tool based to passenger pickup trucks. Among them, RICH6 serves as the flagship main force, balancing power, carrying capacity, and high cost-effectiveness, suitable for scenarios such as agricultural and animal husbandry operations, mining commuting, etc; RICH7 is aimed at urban and suburban consumer groups, meeting their daily travel and multi-purpose vehicle needs.


Junfeng Company unanimously regards the export of pickup truck models as a strategic promotion model and maintains business relations with customers in multiple regions. RICH6、RICH7、 The superior quality and excellent service of Dongfeng brand pickup trucks will win more customers.